Turnkey Business Launch
We developed a wellness complex concept focused on the Russian-speaking audience in Europe and authentic sauna tradition enthusiasts.
We created a financial model including payback periods, required investment calculations, and unit economics.
We prepared an investor presentation that successfully attracted private financing.
We registered the legal entity in Italy, opened bank accounts, and established the taxation and reporting system.
Location Selection and Lease
We analyzed suitable premises in central Milan districts.
We found and secured a high-traffic location capable of accommodating saunas, plunge pools, and a kitchen.
We conducted negotiations with owners and provided legal support for the lease agreement.
Engineering Solutions Design
We designed the ventilation, water supply, sewage, and electrical systems, considering the specific requirements of a spa complex.
We planned the layout of high-temperature zones, plunge pools, and shower areas.
We organized the production and installation of electrical panels and automation systems.
Design
We developed an interior design in a "modern Russian village" style, using wood, stone, and soft lighting elements.
We prepared 3D visualizations and technical drawings for the construction team.
We selected furniture, textiles, and lighting to create an atmospheric and cozy environment.
Web Development
We created a landing page showcasing services, photography, and the booking system.
We adapted the website for mobile devices and added multi-language support.
We integrated a CRM for managing clients and orders.
SMM & Promotion
We developed a promotion strategy targeting the Russian-speaking community in Milan and wellness enthusiasts.
We created content for social media, including photos and videos of the complex.
We launched targeted advertising campaigns on Instagram and Facebook.
Targeted Advertising
We set up advertising campaigns in Meta and Google Ads, targeting the Russian-speaking audience in Milan and its surroundings.
We developed banners and videos to attract attention.
We launched A/B tests and scaled the most effective combinations.
Financial Modeling & Investor Pitch
We prepared an Excel model with full CAPEX and OPEX calculations.
We created an investment presentation describing the product, target audience, prospects, and metrics.
We formalized investment dossiers and supported negotiations with investors.
Result
Berezka was implemented in 6 months...
