Turnkey Business Launch
We developed the concept for a wellness complex targeting the Russian-speaking audience in Europe and connoisseurs of authentic steam bathing.
We created a financial model, including calculations for payback periods, necessary investments, and unit economics.
We prepared an investor presentation, which successfully attracted private funding.
We registered the legal entity in Italy, opened bank accounts, and set up tax and reporting systems.
Location Selection and Lease
We analyzed suitable premises in central Milanese districts.
We found and secured a high-traffic location capable of accommodating saunas, plunge pools, and a kitchen.
We conducted negotiations with property owners and provided legal support for the lease agreement.
Engineering Solutions Design
We designed the ventilation, plumbing, sewerage, and electrical systems, considering the specific requirements of a bath complex.
We planned the layout for high-temperature zones, plunge pools, and showers.
We organized the production and installation of electrical panels and automation systems.
Design
We developed an interior design in a "modern Russian village" style, incorporating elements of wood, stone, and soft lighting.
We prepared 3D visualizations and drawings for the renovation team.
We selected furniture, textiles, and lighting to create an atmospheric and comfortable environment.
Web Development
We created a landing page showcasing services, photos, and a booking system.
We adapted the website for mobile devices and added multilingual support.
We integrated a CRM for client and order management.
Chatbots
We implemented a Telegram bot for quick bookings, communication with administrators, and newsletters.
We integrated the bot with the client database and CRM system.
Targeted Advertising
We configured Meta and Google Ads campaigns targeting the Russian-speaking audience in Milan and its surroundings.
We developed banners and videos to attract attention.
We launched A/B tests and scaled effective combinations.
SMM and Social Media Management
We managed the Instagram account with visual content, behind-the-scenes glimpses, offers, and stories.
We established the brand's tone of voice — cozy, warm, and welcoming.
We set up the connection: Instagram → bot → CRM → booking.
Financial Modeling and Investor Packaging
We prepared an Excel model with full CAPEX and OPEX calculations.
We created an investment presentation describing the product, target audience, prospects, and metrics.
We formalized investment dossiers and supported negotiations with investors.
Result
Berezka is a complex that combines a banya, spa, cozy atmosphere, and a robust business model. The project was implemented in 6 months, secured investments, successfully entered the market, and has become a recognized destination among the Russian-speaking community in Milan.
