CODICI is an art-fashion brand that explores themes of personality, masks, and inner codes. LVLPRO became the production partner for the project, executing the visual campaign and key video clips for the brand's launch.
TASK
The main objective was to convey the brand's philosophy through atmosphere, movement, lighting, and editing.
Video Production
We managed the complete video production cycle, from creative concept to post-production.
We selected locations in Milan, conducted model casting, and provided technical support for the shoots.
We filmed the brand's main video manifesto — an atmospheric video revealing the idea of masks and transformation.
We edited vertical teasers and snippets for use on Instagram and the website.
Art Direction and Visual Presentation
We worked in close collaboration with the brand's founder to translate CODICI's philosophy into a visual language.
We combined light, color, texture, and movement to enhance the conceptual imagery.
The production's visual style was crafted as a "muted confession" — a dark aesthetic, sharp transitions, and an emphasis on breath and physicality.
Result
The created video works formed the core of the CODICI brand's presentation. They became the main part of the digital campaign, setting the atmosphere and conveying the depth of the project's philosophy. The videos allowed the brand to stand out from standard fashion content and establish CODICI's unique visual signature.
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