Turnkey Business Launch
We developed the concept for a hybrid space: a gaming lounge, stream zone, bar, and local community hub.
We created a financial model: covering equipment procurement, rent, staff, and additional revenue streams (events, subscriptions, food).
We registered the legal entity, established banking infrastructure, and set up the tax system.
We prepared a presentation and attracted investments for the launch.
Location Selection and Lease
We found premises in central Milan, in a high-traffic area.
We assessed its potential for electrical load, zoning, and equipment placement.
We supported lease negotiations and the legal formalization of the deal.
Engineering Solutions Design
We designed the electrical network to accommodate the load of over 20 gaming machines, cooling systems, and lighting.
We organized ventilation and zone distribution: PCs, consoles, VR, bar, streaming.
We configured the server rack and local network for stable, lag-free operation.
Design
We created the brand identity: logo, color palette, and interior visual style.
The interior design is neo-gaming themed: neon, metal, concrete, and cozy areas for gaming and socializing.
We designed photo zones, wall graphics, equipment branding, and branded surfaces.
Web Development
We created the website level.family, showcasing the project with photos, schedules, and a booking form.
The website is mobile-responsive and available in English and Italian.
We configured the SEO structure and integrated analytics systems.
Chatbots and Telegram Infrastructure
We implemented a Telegram bot for:
- Bookings and reservations
- Answering frequently asked questions
- Sending news and tournament updates
We linked the bot to the CRM and user database.
We created a community Telegram channel – a centralized hub for events and news.
SMM and Media Promotion
We created and actively manage social media accounts:
- Instagram — @level.milano
- TikTok — @level.milano
- Twitch — levelcyberlounge
- Facebook — Level Gaming Facebook
We established a unified visual style: consistent presentation, dynamic videos, live stories, and content about lounge life.
We run regular segments:
- LIVE stories from the venue
- Gaming highlights
- Tournament video recaps
- Behind-the-scenes and team life
The accounts are linked to Telegram, forming an active community base.
Targeted Advertising
We launched campaigns on Instagram and TikTok targeting core audiences: gamers, students, esports enthusiasts, and those seeking evening activities.
We conducted A/B testing of creatives, offers, and geolocations.
We set up a conversion funnel: view → subscription → visit → tournament participation.
Financial Modeling and Investor Packaging
We prepared calculations for capital and operating expenses, revenue by zone, and growth opportunities.
We formalized the financial model and investor presentation.
We attracted funding for the launch and guided the project to achieve operational profitability.
Result
Level Gaming Lounge is more than just a gaming space; it's a full-fledged brand and media hub. In its first year, the lounge not only became self-sustaining but also built an active customer base, becoming a platform for esports events, content, and community growth. Plans include scaling the model and automating processes.
