Philosophy
Vincenzo’s approach is a balance of aesthetics and function. It is not simply about how a thing looks, but how it feels, works, and lives with its owner over time.
Mission
Creating reliable and intuitive tools for life in the city.
Reimagining everyday wardrobe essentials through an in-depth approach to materials and the principles of the Italian school of design, making daily objects impeccably functional.
Values
A strong focus on tactility as an experience, professionalism, relevance to the urban environment, continuity of Vincenzo’s experience, functional minimalism, and accessibility.
Brand Territory
A contemporary urban-oriented lifestyle and everyday utility.
Tote Bag
The tote bag combines the key advantages of other form factors and is designed for different scenarios of urban life.
ProductionLimited Edition
Each batch is unique because it is not produced continuously. This reinforces the value of ownership and encourages a purchase decision.
The limited number of units in each series is communicated openly to the customer, setting honest expectations and positioning “Sold Out” as a natural result of working with quality materials.
ACapacity and readiness for long journeys
BEasy access to personal belongings and ergonomic weight distribution
CA structured form that allows the piece to look refined and elevated in any part of the day
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Tone of Voice
The brand voice is built on honesty, accessibility, and the Frugal Chic strategy.
Honesty
We talk about the product as professionals, focusing on the quality of the cut and the durability of the materials. We do not use empty adjectives such as “luxurious” or “unique” without facts about production to support them.
Accessibility
The brand is made for real life in a busy city — commuting by metro, cycling, or spontaneous travel. The brand voice should be accessible and clear, without arrogance or grandiose language.
Frugal Chic
Communication conveys the strategy of “buy less often, but choose better quality.” It is an investment in long-term style, not a passing trend.
Microcopy
Microcopy is used to create an additional emotional and tactile impact on the customer: it describes the physical sensations of interacting with the packaging, material, or a specific bag model.
Facts
Additional facts or personal details: “fits a 15-inch laptop,” “tested at Naples Airport.”
Technical Details
For example: “handle length designed to work with coats,” “reinforced base.”
Tactility
The text helps satisfy “tactile hunger” by translating the physical experience of the product into words.
Moodboard & Visual Strategy
The key image of the concept is the designer’s “work desk.” The main focus is on the living process of development: sketches in the margins, leather samples, pencil notes. Sketches and tactile textures emphasize the craftsmanship of the product and attention to every detail.
Logo
The primary brand identifier is used on applications with sufficient space — print covers, tags, and the website homepage. Accent marking is used on small formats, hardware, and technical tags.
Typography
The system is built around Inria Serif and Geist. Inria Serif establishes the character and is used for large headlines, while Geist provides high readability in technical descriptions and small text blocks.
MainHeadline
Sub-headline / Lead paragraph / Text / Captions
The hierarchy is built through scale and the relationship between different levels of text. The main headline in the brand guidelines is set in Inria Serif Regular 96, the sub-headline at 64; subsequent levels use Geist Uppercase.
Color Palette
The palette is based on urban materials and fabric textures that reflect the “life” of the bags within an urban context.
Packaging
Basic, premium, and soft packaging extend the brand character through natural textures, printing, embossing, and the color of the product.
Tags, packaging elements, and small-format applications extend the visual identity through physical contact with the customer.
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